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Rebeca Arbona

When Can Turning Away Customers Be a Good Idea?

September 20, 2016 By Rebeca Arbona

When Can Turning Away Customers Be a Good Idea?

A few days ago I received a surprising email from Airbnb, asking users to accept a Community Commitment to treat everyone with respect and without bias, in response to widespread prejudice in their bookings. It’s not surprising that Airbnb is concerned and making an effort to address this troubling issue. What made me raise an eyebrow was that Airbnb is refusing to do business with anyone unwilling to agree to their pledge.

Filed Under: Brand Story, Brand Strategy, Business Strategy

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