Break the script! Both as people and as brands we tend to follow a script that gets in the way of real, authentic conversation.
Check out this video where I share a tip for breaking that “hi, how are ya” script to actually see and hear each other. People need to do it to truly connect with each other. Brands need to do it, too.
What do I think is the worst brand name of all time? It’s also the best! Okay, maybe it isn’t the very worst or best, but watch my video to see the brand name I’m fascinated by because it’s just awful and also quite brilliant.
Here’s another strategy session tip that might help you out the next time you need to facilitate a meeting of this kind. Of course, we always want to make people feel as comfortable as possible. But there’s some discomfort that’s actually a good idea in this kind of setting.
Is it always a good idea for a brand to show courage and walk its talk? I’ve spoken a lot in the past on the need for brand courage, and how that can be a really powerful business strategy to clearly position and differentiate brands. Today I share a video with my thoughts on two striking examples of brand courage: Nike & CVS.
Brands should tell the truth. In this video, I discuss how important it is for brands, like people, to tell their truths because truth is power.
When a brand name is something you can visualize, you’re much more likely to remember it. Even better, visual content within a name can help cement the meaning of the concept you’re offering.
This video is about the idea of specializing in your business, or what’s sometimes called niching down. The idea of niching down is that when you narrow the footprint of what your business offers, it makes it easier for people to remember and recommend you.
If you’re in charge of a brand, then please make sure you’re also taking charge of how its story shows up in the world! Don’t abdicate the storyline. Don’t give your brand’s power away!
Your Brand’s Heritage Is a Powerful Differentiator Check out Jack Daniel’s Brand Heritage, our latest video looking at persuasive brand truths that can be leveraged to differentiate a brand from the competition.
