Have you seen this? At first, I laughed, but now I’m torn between mocking all these different brands for coming up with the EXACT same ad… and scratching my head wondering what else they could possibly have done!
How Brands And People Can Be More Charismatic
Here’s a tip for more charismatic communications — either personally or in the voice of your brand! Using storytelling and colorful language makes you more engaging and draws people to you. Perhaps the larger point is that everything I’ve ever seen that’s true of personal communications has also been true about brand communications, and I believe this one is no different.
Farmer’s Markets Are Branded Experiences
Are farmer’s markets branded experiences? Yes, I think so! Check out this video to see why I say that. HINT: It’s because I define brands as “a relationship that creates an expectation and a feeling.”
Break The Script & Say Something Real
Break the script! Both as people and as brands we tend to follow a script that gets in the way of real, authentic conversation.
Check out this video where I share a tip for breaking that “hi, how are ya” script to actually see and hear each other. People need to do it to truly connect with each other. Brands need to do it, too.
Pair Data Points With People Points
We’ve been lucky enough to work on some really fun storytelling trainings with folks that aren’t typically thought of as storytellers. These are people in functions that aren’t consumer or customer-facing, like R&D or HR. Storytelling is just as powerful for them to communicate more effectively, but it’s also less familiar for them.
Niching Down Helps Your Business Stand Out
This video is about the idea of specializing in your business, or what’s sometimes called niching down. The idea of niching down is that when you narrow the footprint of what your business offers, it makes it easier for people to remember and recommend you.
Don’t Abdicate The Storyline
If you’re in charge of a brand, then please make sure you’re also taking charge of how its story shows up in the world! Don’t abdicate the storyline. Don’t give your brand’s power away!
Jack Daniel’s Brand Heritage
Your Brand’s Heritage Is a Powerful Differentiator Check out Jack Daniel’s Brand Heritage, our latest video looking at persuasive brand truths that can be leveraged to differentiate a brand from the competition.
Holding Out For A Hero
Great storytelling is such a central part of tapping into a brand’s core truths so it can stand apart from its competition. In this video, I share one of the easiest things you can do to make your brand’s story really resonate which is holding out for a hero!
