When it comes to brand strategy, sometimes people confuse being consistent with being the same. Brands need to flex to the occasion, the medium, the daypart, whatever the context is. And that’s not inauthentic if there’s a consistent thread running underneath these customized presentations.
That’s what I mean by “cousins, not sisters.”
Check out this #tellthetruths video to hear more, then weigh in.
#brandtrue #branding #brandstrategy #captioned
In this week’s #tellthetruths video I’m going to talk about thick communications, and why I like them so much in a marketing context. Like thick names that are rich with meaning, thick communications give your brain layers of context to grab onto, which engages, connects and makes everything more memorable.
Check it out!
For a crash course in leveraging tone of voice to reinforce a brand positioning, check out Oatly, the alternative milk brand. They’re a master case in engaging with their audience proactively and bringing a consistent personality to life across every touchpoint.
Now, their tone of voice is very particular and wouldn’t work for most brands, but they’re still really wonderful to learn from.
Check out this #tellthetruths video, and then check out how Oatly presents themselves.
#brandtrue #branding #brandstrategy #captioned
In order to have better content, you should have a very clear command of your brand’s tone of voice. But many people don’t even know what tone of voice means in a brand context.
The short answer is that it’s simply how your brand speaks, and the bigger your brand, the more important it is to have a strategic framework to make sure that everyone that touches the brand has a consistent understanding of what that means. Guardrails, if you will.
Check out this #tellthetruths video for a bit more perspective.
Too many of us treat social like a megaphone, not a conversation.
In this #tellthetruths video, I unpack why it’s not enough for brands to establish monologues with a comment section—and why real connection happens when you invite true dialogue with the people you’re engaged with.
Because on social (and in life), it’s not the pickup line that wins people over. It’s the conversation that follows.
