ThirdLove supports the girls! CEO Heidi Zak is making brilliant moves that solidify her brand’s positioning and create a consumer love feedback loop that impresses the crap out of me!
Do You Always Need to Differentiate?
In today’s video, we discuss if you ALWAYS need to differentiate. It’s C R I T I C A L L Y important, but in some previous videos I’ve made it sound like a brand should ALWAYS differentiate. Now that IS, for the most part, what a brand should be doing, however today I want to talk with you guys about the fact that sometimes it’s just not.
Naming Tradeoffs: Choosing The Best Option
Naming brands often presents a choice between a name that’s very clear and transparent in its communication or one that’s more differentiated from the rest of the category. Very few names can be both at the same time. BrandTrue shares some thoughts on choosing the best option.
