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Brand True

BrandTrue

Brand Strategy | Differentiation | Naming

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Brand Naming

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Brand Naming

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A great brand name makes every other communication easier by conveying an essential, authentic truth about your brand.

But which truths are most important to convey in your name? Naming brands and products is part art and part science. BrandTrue’s strength in brand strategy allows us to make sure that you not only get a name you love but that it’s doing the right job for your brand’s overall communications. Does your market position require a more descriptive name or a poetic one? Let’s figure it out together!

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amy-gath

"Rebeca and BrandTrue are Formica Corp's "go to" for strategy and naming projects. Rebeca has helped us connect consumer and customer insight to craft powerful business strategies for global innovation and deliver original and relevant names and positioning for multiple new products. She is thorough and professional, and her processes are creative, fun and always fruitful."

Amy Gath

VP Marketing, Formica Corp

BrandTrue is trusted by brands like these (and yours!)

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Our Mission

BrandTrue advises brands big and small on how to understand their underlying brand truths so they can connect with people in a powerful way that’s real, sincere and sustainably differentiating.

We specialize in strategies for brand differentiation, brand naming and strategic facilitation of powerfully effective work sessions that are also crazy fun.

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Contact

Feel free to drop us a note or call to say hello.

We’re always interested in meeting new people and any excuse to grab a coffee and chat.

T: (513) 604-9729

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