Fun & Memorable Brand Names
How do you craft fun and memorable brand names? In this #tellthetruths video I outline two very common and powerful ways to make names that are charming and easier to remember: alliteration and rhyming.
Do Rename Your Brand
Yes, you SHOULD change your brand name. Sometimes. If it’s for the right reasons…it all depends on the business problem you’re trying to address.
Don’t Rename Your Brand
Should you change your brand’s name? This can be a really difficult decision, but it also hinges on some basic branding blocking and tackling: what’s the business problem you need to solve? Check out this #tellthetruths video about why you should NOT change your brand’s name.
Design Drives Desire
In honor of the way that James Dyson has stepped up to design and build ventilators during the pandemic, I’d like to share a #tellthetruths video that features Dyson, the brand, as a prime example of how design drives desire.
Empathy Starts with Curiosity
As I often share here, I’m truly struggling right now with finding the right balance between acknowledging this extraordinary disruption we’re living through and moving forward to just start talking about something else. ANYTHING else, for the love of Pete!!
Ben & Jerry’s: Stone Cold Good Names
I’m posting this video on the company that I think does the best job with names, hands down, which is Ben & Jerry’s.
I’m honored, delighted, and more than a little embarrassed (I talk too much!) to be featured on the wonderful and amazing Amanda Berlin’s podcast, Empowered Publicity!!
All Brands Right Now
Have you seen this? At first, I laughed, but now I’m torn between mocking all these different brands for coming up with the EXACT same ad… and scratching my head wondering what else they could possibly have done!