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Brand True

BrandTrue

Brand Strategy | Differentiation | Naming

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Tell The Truths

How To Name Your Evil Lair

How To Name Your Evil Lair

September 26, 2023
Battle of the Brands: Patagonia’s Worn Wear vs North Face’s Clothes the Loop

Battle of the Brands: Patagonia’s Worn Wear vs North Face’s Clothes the Loop

September 19, 2023
Don't Embarrass Yourself!

Don’t Embarrass Yourself!

September 12, 2023
Does This Name Suck? SPRITE

Does This Name Suck? I Like It!

September 6, 2023
All About Hate Mail

All About Hate Mail

August 29, 2023
Let's Talk About Naughty Brand Names Again!

Let’s Talk About Naughty Brand Names Again!

August 22, 2023
Why Is Your Brand Is Falling Flat?

Why Is Your Brand Is Falling Flat?

August 15, 2023
Does This Name Suck? GORILLA GLUE

Does This Name Suck? Heck No! We LOVE It!

August 8, 2023
The Naming Problem That Isn't A Problem

The Naming Problem That Isn’t A Problem

August 1, 2023
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Our Mission

BrandTrue advises brands big and small on how to understand their underlying brand truths so they can connect with people in a powerful way that’s real, sincere and sustainably differentiating.

We specialize in strategies for brand differentiation, brand naming and strategic facilitation of powerfully effective work sessions that are also crazy fun.

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Contact

Feel free to drop us a note or call to say hello.

We’re always interested in meeting new people and any excuse to grab a coffee and chat.

T: (513) 604-9729

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