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#brandgoals

#brandgoals

By Rebeca Arbona | April 16, 2021

How do you create brand names that really connect? In this #tellthetruths video Rebeca talks about one powerful tactic — connecting the name to your target people’s higher aspirations (we don’t really loooooove the dehumanizing word consumer around here).

Does This Name Suck? TEN THOUSAND VILLAGES

Does This Name Suck? TEN THOUSAND VILLAGES

By Rebeca Arbona | April 9, 2021

Does the brand name Ten Thousand Villages suck? Check out this #tellthetruths video to see what Rebeca thinks. (SPOILER: it’s long, it’s ugly but it doesn’t suck!)

What's There To Eat Around Here?

What’s There To Eat Around Here?

By Rebeca Arbona | April 8, 2021

What’s that beloved food brand that’s part of the identity of your town or city? Every place has them!

Changing Racist Brand Names

Changing Racist Brand Names

By Rebeca Arbona | April 2, 2021

Do you know of any racist brand names that are still out there? Check out Rebeca getting a little too fired up on the topic in this #tellthetruths video.

Does This Name Suck? DANDELION

Does This Name Suck? DANDELION

By Rebeca Arbona | April 1, 2021

Google’s parent company, Alphabet, created a geothermal energy company called Dandelion and we think that name sucks.

Lazy Taze

Lazy Taze

By Rebeca Arbona | March 26, 2021

What’s the worst kind of name you can use for your brand? Well, that’s pretty subjective. But we really have issues with the use of acronyms in naming brands. Don’t do it, unless…

Making Lemonade Out of Beer

Making Lemonade Out of Beer

By Rebeca Arbona | March 25, 2021

When can the disaster of being forced to rename your brand turn into an opportunity? When you pick a name that works even harder than the original!

Why "tell the truths?"

Why “tell the truths?”

By Rebeca Arbona | March 19, 2021

Why do we say #tellthetruths at BrandTrue? Because there are layers upon layers of truth and staying at the surface is no way to build connections – for brands or even for people!

Does This Name Suck? PELOTON

Does This Name Suck? PELOTON

By Rebeca Arbona | March 18, 2021

Does the name Peloton suck? No, but we’re underwhelmed. It’s baffling to us why the brand doesn’t leverage its name more.

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BrandTrue advises brands big and small on how to understand their underlying brand truths so they can connect with people in a powerful way that’s real, sincere and sustainably differentiating.

We specialize in strategies for brand differentiation, brand naming and strategic facilitation of powerfully effective work sessions that are also crazy fun.

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