Your Name Is Your Smile
Having a great brand name is like smiling — it makes it easier for people to like a brand, just like a smile makes a person more approachable and likable.
Does This Name Suck? MOUNTAIN DEW
In our latest #tellthetruths video, Rebeca takes on the Mountain Dew brand name (suggested by her husband, #MountainDew brand lover, Jeff Goodman).
Does This Name Suck? CHIPOTLE
Does the name Chipotle suck? What do you think? Check out the latest #tellthetruths video to catch Rebeca’s take on this brand name.
Let Them Eat Cake
Has the pandemic decimated luxury brands or are they relatively unscathed? I’m seeing both kinds of reports when I try to research what’s going on. What are you guys seeing out there?
Naughty, Naughty Names!
Naughty or nice? It is the time of year we ask that question, after all. Sometimes being naughty can be very, very nice (at least when it comes to brand names!)
Does This Name Suck? MOO
Have you ever heard of the online printer named “Moo?” What do we think of that name? Is it mysterious and memorable or curt and confusing?
Don’t Buy Me A Present
Don’t buy me a present! That is, if you’re a business associate of BrandTrue’s, you’re better off not buying us any obligatory holiday gifts to thank us for our patronage. It’s not because we don’t like getting stuff. It’s brain science!
Does This Name Suck? BANANA REPUBLIC
Does Banana Republic SUCK? As a name, we mean, not as a brand. In this #tellthetruths video Rebeca applies our three brand name questions to the global clothing retailer, Banana Republic.