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Does Your Name Have To Be Unique?

Does Your Name Have To Be Unique?

By Rebeca Arbona | September 4, 2020

Clients often worry that they can’t use a name if someone else has it. While we love to have unique names whenever possible, it’s not necessarily the kiss of death if someone else is using the word you want for your brand.

Don't Do All The Things: Part 3

Don’t Do All The Things: Part 3

By Rebeca Arbona | August 28, 2020

Are you doing too much on social media, maybe promoting your business on too many platforms? In this video, I talk about focusing on the steps that are most important to build your business, including being on the most important social media in a powerful way, versus diluting your efforts by trying to be everywhere.

Don't Do All The Things: Part 2

Don’t Do All The Things: Part 2

By Rebeca Arbona | August 21, 2020

Niching down can allow you to serve an underserved market. Niching down, or choosing to narrow the sphere of customers you serve, can be really terrifying. But there are so many great reasons for doing it! The fact that you can connect more deeply with a smaller audience that really needs you is a very powerful one.

Don't Do All The Things

Don’t Do All The Things: Part 1

By Rebeca Arbona | August 14, 2020

Please, for the love of all that is good, don’t do all the things in your business! In this video, I talk about a different way to think about niching down. Rather than seeing it as giving up any parts of your business, let’s reframe it as focusing in on those things that form the credible core of your brand.

Categories With Great Names

Categories With Great Names

By Rebeca Arbona | August 7, 2020

Does your category of business lend itself to great names… or not so much? I think that some categories, such as anything in the spirits industry, are just rife with incredible creativity. Others, well, the names are not so great. Categories With Great Names In this #tellthetruths video, I talk about the category of meat alternatives, […]

What's A Naming System?

What’s A Naming System?

By Rebeca Arbona | July 31, 2020

What’s a naming system and why might your brand need one? In this #tellthetruths video, I explain what a naming system is and when they’re helpful to brands. In a nutshell, they tie a series of products or services together, so that equity can be shared.

Experiential Names

Experiential Names

By Rebeca Arbona | July 24, 2020

What’s an experiential name and do you need one? In just the same way that a name with any kind of visual associations is more memorable, a name that links back to an experience can pack a lot of power.

Does A Great Name Really Matter?

Does A Great Name Really Matter?

By Rebeca Arbona | July 17, 2020

Does having a great brand name matter? Well, of course it does! It can even help you sell chocolate hummus! Check out this #tellthetruths video, inspired by a LinkedIn conversation about one of our favorite names – Goo Gone – and also by a container of chocolate hummus at the supermarket.

Disney Plus

Disney Plus

By Rebeca Arbona | July 11, 2020

Is Disney+ a good brand name? I’ve been thinking a lot about Disney+ because of their release of the Hamilton movie.

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