The Ask
One of our favorite clients came to us again for a new, branded name for their "solid surface" counter material. A competitor to Corian, Formica had been selling this product line without a proprietary brand name for years and it was time to get one!
We Answered
While there were lots of product attributes we could emphasize, the name we landed on, Everform, speaks to the durability and endless moldability of this product, while pointing towards the parent company's heritage in the name.
Services
Naming, Brand Strategy
Happy Client Says
“Rebeca has helped us connect consumer and customer insight to craft powerful business strategies for global innovation and deliver original and relevant names and positioning for multiple new products.” -Amy Gath, VP Marketing
