The Ask
Our long-time client Formica was tasked with naming a new fiberglass wall panel that offered near indestructibility, paired with the kind of aesthetically appealing finishes that Formica is famous for. How to find a name that allowed them to convey both ideas?
We Answered
The name we helped them land on found a way to say both! HardStop Decorative Protection Panels conveys the incredible durability of the material with a unique and playful name while the generic descriptor allows Formica to describe the product as offering so much more than competitors do when they refer to just fiberglass wall panels.
Services
Naming, Work Session Facilitation
Happy Client Says
"Rebeca and BrandTrue are Formica Corp's "go to" for strategy and naming projects. She is thorough and professional, and her processes are creative, fun and always fruitful." -Amy Gath, VP Marketing
