The Ask
Help Intercommunity Justice & Peace Center create a new, differentiating name and logo to better communicate their mission. The name was a mouthful and hard to remember. Shortening to IJPC sometimes made it even more confusing.
We Answered
The new name, Ignite Peace, and accompanying visual identity were the result of meaningful collaboration involving Staff, Board members, and other stakeholders. People across the organization find Ignite Peace inspiring and appreciate the clear communication of their impact in the community. We love how the name and logo interact to make everything more memorable!
Services
Naming, Work Session Facilitation, Stakeholder Insight, Visual Brand Identity
Happy Client Says
"It was so reassuring to work with the experts at BrandTrue as we navigated the name change of our almost 40 year old nonprofit. Rebeca encouraged us to be bold when we needed to be and helped us hone into the values that we wanted to clearly express. We were impressed by the process and are thrilled with both our new name and BrandTrue's guidance from the beginning to the name and logo reveal in the end." -Allison Reynolds-Berry, Executive Director
