The Ask
A growing environmental advocacy and consulting group, Climate Strategies Lab, wanted to rebrand and rename to place a greater emphasis on their area of focus, industrial decarbonization, and differentiate from colleagues with different targets of impact.
We Answered
We love a good pun! Industrious Labs, speaks to the firm's focus on heavy industry, but also to their reputation for excellence and diligence. Keeping the word "labs" also provides a touch of continuity with their previous name.
Services
Naming, Brand Strategy, Positioning
Happy Client Says
"They were such a pleasure to work with, and their process was simple and efficient We have now selected a new company name that we are thrilled with and planning to roll out this summer. The process finished on time, with no surprises on the billing side or the quality or timeliness of deliverables. Thanks BrandTrue!" -Nachy Kanfer, CEO