The Ask
This start-up toy company needed a name that would stand out in a crowded industry. In addition, they wanted a name that could apply to all types of toys, games, and even collectibles.
We Answered
The industry is full of names with "play" and "fun" in them, so we wanted to avoid those words but still convey that kind of energy and excitement. Our solution was a composite name, "Kidfinity" which allows them to highlight the feeling of being a kid, and keeping that feeling forever, even if you're a grown-up (on the outside).
Services
Naming, Brand Strategy, Tagline development, Visual strategy
Happy Client Says
“BrandTrue gave us such incredible names, all of which cleared, that we struggled to narrow them down. Rebeca was with us the whole time, providing strategic advice as we chose between logo designs and developed our tagline. BrandTrue’s help has been invaluable!” -Lisa Whitaker, Co-CEO
