Let us help you find your perfect name!
A great name helps your consumers notice you, decide if you’re for them, and be intrigued enough to learn more about what you offer.
BrandTrue has opened up 6 Naming Sprints at a special price. A Naming Sprint is a super-fast naming project designed to meet the unique naming needs of small businesses. It’s faster, it’s scrappier, and it’s way cheaper! This allows us to make the naming expertise we’ve honed serving our corporate clients, available to the amazing entrepreneurs we love to serve.
Want to know more? Here are the steps involved in your Naming Sprint:
1. Fill out the intake form when you book your initial, 60-minute meeting so we can understand your challenge and prepare to talk with you.
2. In your initial meeting we’ll learn more about what you’re naming, discuss the creative territories we’ll use for namestorming, and align on the strategic selection criteria we’ll use later to evaluate your names.
3. Next we all namestorm! We’ll give you a workbook to help you (and whoever you enlist) think of lots and lots more names than you would have ever imagined you have in you. We’ll also dream up at least 50 custom names for your challenge.
4. We’ll then have a second meeting, about two weeks after the first one, where we discuss all of the collected names, yours and ours, and share our professional opinion on which names we think you should put through a preliminary vetting process we namers call “desktopping.”
After the Naming Sprint, you’ll run this desktopping search on at least 30 of your most promising names. Yes, that many. But don’t worry, we’ll share a checklist of steps and a Loom video to show you how to do it. It’s a little bit wonky but it goes pretty fast. The results of that work will help you decide the 5 or so names you’ll have a lawyer check for trademark availability.
