Our latest Battle of the Brands video pits two great brands that do the great work of lowering prescription drug prices against each other. They’re both winners overall, but only one comes out on top of the naming game. Check it out to see if you agree with Rebeca on which one that is.
ECA A Delivery Industry Alliance
The Ask The Express Carriers Association wanted to rebrand so they could communicate that their scope has expanded to serve the entire delivery industry, not just express carriers. We Answered Sometimes the best decision is to evolve to an updated name: ECA, A Delivery Industry Alliance. The acronym holds onto existing brand equity while the […]