ECA A Delivery Industry Alliance

The Ask

The Express Carriers Association wanted to rebrand so they could communicate that their scope has expanded to serve the entire delivery industry, not just express carriers.

We Answered

Sometimes the best decision is to evolve to an updated name: ECA, A Delivery Industry Alliance. The acronym holds onto existing brand equity while the new descriptor better describes who they serve. Then a new logo and visual brand language for all touchpoints completed the refresh of the organization’s branding.

Services

Naming, Customer Insight, Brand Strategy, Visual Brand Identity

Sometimes the best decision is to evolve to an updated name: ECA, A Delivery Industry Alliance. The acronym holds onto existing brand equity while the new descriptor better describes who they serve. Then a new logo and visual brand language for all touchpoints completed the refresh of the organization’s branding.