Sarah Blakely built an empire with Spanx, a name that snaps with energy. But her new high-heeled sneaker line, Sneex? Let’s just say… we think it sux.
Why? Because it’s a little too sneaky. A name should tell you something about WHY you need the product, and this one misses the stilleto point. Watch this #tellthetruths video to see whether you agree!
No, not really. we wish the brand every success. But wow, we are NOT electrified by their choice of name (or logo)!
Check out this #tellthetruths video for details, then let us know what you think.
#brandtrue #naming #brandnaming #captioned
Mastercard has announced that they’re further simplifying their logo, two and a half years since their last redesign, to remove the brand’s name from their visual identity altogether. I just can’t see it! I think they’ve lost sight of all reason!
