Not every rebrand is a glow-up. Some are just… not pretty. In this week’s hashtag#tellthetruths video, I talk about an example in which a renaming lost the plot and forgot the equity that made the brand strong in the first place.
Check it out, then let me know what you think.
#brandtrue #naming #brandnaming #captioned
In order to have better content, you should have a very clear command of your brand’s tone of voice. But many people don’t even know what tone of voice means in a brand context.
The short answer is that it’s simply how your brand speaks, and the bigger your brand, the more important it is to have a strategic framework to make sure that everyone that touches the brand has a consistent understanding of what that means. Guardrails, if you will.
Check out this #tellthetruths video for a bit more perspective.
Great brand names often help a brand tell a story, or get people intrigued enough to learn more about their story. But there’s this style of naming where someone is crafting a narrative that’s completely irrelevant to the brand, or that doesn’t come across when you hear the name. Spoiler alert: I really don’t care for those tall tales!
Check out this #tellthetruths video to get the whole story. Then let me know what you think.
Happy Halloween! Are there brand names that go with the spooky season? Oh, you betcha!
Check out this #tellthetruths video for some of my favorite examples, then please add your own.
#brandtrue #naming #brandnaming #captioned
Portmanteau-ber continues with this #tellthetruths video about a common brand name that you probably know, maybe even use.
Do you have any portmanteau names you love? Please share them with me!
Continuing with this month’s theme of Portmanteau-ber, just a quick hashtag#tellthetruths video about one of the biggest, most successful portmanteau brand names out there: Febreze. Check it out, then let me know your take on it. Is it a breeze of fresh naming air or fake and overly perfumed?
As promised, this month we’ll be focusing on brand names that are made using a portmanteau construction, or two words being smooshed together. It’s a great strategy for finding fresh, trademarkable names that still carry a lot of relevant meaning.
Check out this #tellthetruths video to hear more about this strategy and some fun, tech examples.
#brandtrue #naming #brandnaming #captioned
Too many of us treat social like a megaphone, not a conversation.
In this #tellthetruths video, I unpack why it’s not enough for brands to establish monologues with a comment section—and why real connection happens when you invite true dialogue with the people you’re engaged with.
Because on social (and in life), it’s not the pickup line that wins people over. It’s the conversation that follows.
October? Never heard of her. Around here, next month is officially Portmanteau-ber.
In this #tellthetruths video, I share my slightly unhinged plan—and ask for your help filling it with the best (and worst) squished-together brand names out there.
Got a favorite portmanteau brand name? Please drop it in the comments to make my suitcase of words overflow.
