The Super Bowl isn’t just about football—it’s the ad industry’s biggest night of the year. If you’re as obsessed with #superbowlads as BrandTrue’s Rebeca Arbona, follow her live on Bluesky during the game for the real play-by-play at @withonlyonec.bsky.social.
Rebeca’s expert commentary dives into whether these mega-pricey spots are touchdown moments for their brands—or just money thrown out of bounds.
Sure, we all have magic Googlé machines where we can look anything up. But defining is not the same as explaining.
Check out our latest #tellthetruths video where Rebeca explains some questions she asks to define Brand Equity.
Please let us know if you find this explanation helpful.
Check out our new series on the histories of famous brand names that have changed over time.
We’re starting with FedEx. How many of you have been around the block enough to know what that brand used to be called?
In this #tellthetruths video we get into whether this change strengthened the name. We’d love to hear your opinion, too.
Names are small, concentrated packets of meaning. They need to say a lot, but they can rarely say it all.
In this #tellthetruths video we explore the idea of pairing a name with a tagline that balances it out to create a cohesive communication.
Check it out to hear more, then weigh in.
This is one to get all of the Cincinnatians RILED UP.
Rebeca is speaking here strictly from the perspective of these two brand names, not which chili is better. (Too controversial!)
Check out her analysis of the different advantages of each name, then let us know what YOU think.
You guys enjoyed talking about non-profit name changes previously, and there’s a lot of great work being done here, so we’re revisiting the topic.
Check out our latest #tellthetruths video to catch more intriguing examples of the ways in which non-profits are changing their names to be more emotional and convey a sense of urgency.
Then, be sure to let us know what YOU think, or share any other examples you might have.
We usually treat mixed messages as a poor way of communicating. But brand names that contain a pinch of negativity, or even an idea opposite the one you’d expect, have been very popular for some time now. Why is that? Why do they work? Check out this #tellthetruths video to hear Rebeca’s unscientific (yet somehow also scientific) pet hypothesis on how this works. Then weigh in with your own theory!
Not enough people think of brand names as financial assets, with independent worth, such as can be sold or licensed separate from a business. But they are and should be valued as such. This #tellthetruths video shares a great example of a name that will now live on after the brand it started with has died. Do you have any similar examples?
This is my favorite type of DTNS video: when the answer isn’t completely clear-cut. (Maybe that’s why I sing in this one!). Initially, I was convinced that this furniture brand’s name sucked. Since then, I’ve learned more about the brand’s heritage that makes the analysis a bit more complex. Check out this #tellthetruths video and then weigh in with your own take.
