When it comes to naming, too many cooks make a mammoth mess!
Utah’s new hockey team name is a great reminder that public polls can give you attention, but they rarely give you great names. Here’s what happens when strategy takes a back seat to spectacle.
No promo? No problem.
When you’ve got a real social strategy that’s fully baked into your content calendar, you never run out of things to say. This #tellthetruths video breaks down how to keep your brand posting with purpose, even when there’s no “news.”
We’ve got news from the BrandTrue kitchen: we’re not just writing the recipes anymore. Now we’re cooking the whole meal!
Check out this #tellthetruths video which announces our new social media offering. It’s a tasty collaboration with my brilliant colleague Madison MacEachen, Founder of LIGHTYR Consulting. Her social media expertise plus BrandTrue’s brand strategy know-how is the kind of combination that makes something really delicious!
Let me know what you think. Or better yet, let us help you serve it up.
The Super Bowl isn’t just about football—it’s the ad industry’s biggest night of the year. If you’re as obsessed with #superbowlads as BrandTrue’s Rebeca Arbona, follow her live on Bluesky during the game for the real play-by-play at @withonlyonec.bsky.social.
Rebeca’s expert commentary dives into whether these mega-pricey spots are touchdown moments for their brands—or just money thrown out of bounds.
Sure, we all have magic Googlé machines where we can look anything up. But defining is not the same as explaining.
Check out our latest #tellthetruths video where Rebeca explains some questions she asks to define Brand Equity.
Please let us know if you find this explanation helpful.
Check out our new series on the histories of famous brand names that have changed over time.
We’re starting with FedEx. How many of you have been around the block enough to know what that brand used to be called?
In this #tellthetruths video we get into whether this change strengthened the name. We’d love to hear your opinion, too.
Names are small, concentrated packets of meaning. They need to say a lot, but they can rarely say it all.
In this #tellthetruths video we explore the idea of pairing a name with a tagline that balances it out to create a cohesive communication.
Check it out to hear more, then weigh in.
This is one to get all of the Cincinnatians RILED UP.
Rebeca is speaking here strictly from the perspective of these two brand names, not which chili is better. (Too controversial!)
Check out her analysis of the different advantages of each name, then let us know what YOU think.
You guys enjoyed talking about non-profit name changes previously, and there’s a lot of great work being done here, so we’re revisiting the topic.
Check out our latest #tellthetruths video to catch more intriguing examples of the ways in which non-profits are changing their names to be more emotional and convey a sense of urgency.
Then, be sure to let us know what YOU think, or share any other examples you might have.
