Not every rebrand is a glow-up. Some are just… not pretty. In this week’s hashtag#tellthetruths video, I talk about an example in which a renaming lost the plot and forgot the equity that made the brand strong in the first place.
Check it out, then let me know what you think.
#brandtrue #naming #brandnaming #captioned
In order to have better content, you should have a very clear command of your brand’s tone of voice. But many people don’t even know what tone of voice means in a brand context.
The short answer is that it’s simply how your brand speaks, and the bigger your brand, the more important it is to have a strategic framework to make sure that everyone that touches the brand has a consistent understanding of what that means. Guardrails, if you will.
Check out this #tellthetruths video for a bit more perspective.
As promised, this month we’ll be focusing on brand names that are made using a portmanteau construction, or two words being smooshed together. It’s a great strategy for finding fresh, trademarkable names that still carry a lot of relevant meaning.
Check out this #tellthetruths video to hear more about this strategy and some fun, tech examples.
#brandtrue #naming #brandnaming #captioned
Some names feel heavy. Others feel like a breath of fresh air.
In this week’s #DoesThisNameSuck video, I take a look at Bluesky—a name that’s expansive, uplifting, and proof that there are still plenty of great ideas left in the naming universe.
The shop window isn’t always on Main Street anymore.
In this #tellthetruths video, I talk about how “location, location, location” now means choosing the right social platform for your audience—and showing up when they’re most open to hearing from you.
It’s the same rule as brick-and-mortar: if you’re not where your people are, you’re not really in business.
When it comes to naming, too many cooks make a mammoth mess!
Utah’s new hockey team name is a great reminder that public polls can give you attention, but they rarely give you great names. Here’s what happens when strategy takes a back seat to spectacle.
No promo? No problem.
When you’ve got a real social strategy that’s fully baked into your content calendar, you never run out of things to say. This #tellthetruths video breaks down how to keep your brand posting with purpose, even when there’s no “news.”
We’ve got news from the BrandTrue kitchen: we’re not just writing the recipes anymore. Now we’re cooking the whole meal!
Check out this #tellthetruths video which announces our new social media offering. It’s a tasty collaboration with my brilliant colleague Madison MacEachen, Founder of LIGHTYR Consulting. Her social media expertise plus BrandTrue’s brand strategy know-how is the kind of combination that makes something really delicious!
Let me know what you think. Or better yet, let us help you serve it up.
Sometimes your competitors shape the language of the whole category.
And while it’s important to stand out, it’s just as important to stay clear. In this #tellthetruths video, I talk about the delicate balance between differentiation and confusion—and how getting too clever with your naming can leave people scratching their heads instead of clicking “buy.”
Check out the examples from Twitter and BlueSky, as well as JetBlue and the rest of the airline industry. Then let me know what you think.
