For this #tellthetruths video we’re pitting two women’s athletic wear brands head-to-head. Who will be crowned champion? Tune in to see. (No betting allowed!)
The Name Swap Filter, Part 2
Everyone had a lot of fun the first time we played this name swap game, so we’re at it again.
Check out this #tellthetruths video full of silly ideas for well-known brand names that could have worked better attached to something completely different.
If you like it, please play along by sending us your own ideas.
Battle of the Brands: Oatly vs. Sproud
This milk alternatives battle is udderly intense! 🐄 Check out our #tellthetruths video and then let us know what YOU think. Will your favorite brand milk the competition, or will it be creamed? Share your thoughts!
From Icky To Irresistible: Deception or Genius?
Reframing category names to nudge perceptions is one of the most powerful tools in a marketer’s arsenal. Sometimes, this work is quite brilliant.
Check out this #tellthetruths video to catch some really great examples. Then let us know what you think, and whether you think it’s right.
The Yin And Yang Of Names and Taglines
Names are small, concentrated packets of meaning. They need to say a lot, but they can rarely say it all.
In this #tellthetruths video we explore the idea of pairing a name with a tagline that balances it out to create a cohesive communication.
Check it out to hear more, then weigh in.
The Name Swap Filter: Part 1
Regular viewers of BrandTrue videos already know that we’re not TOO serious, but this one is all for fun.
We’ve taken a stab at some famous brand names that we’ve decided would have been even better as names for completely different products.
Check out this #tellthetruths video for a giggle and please, please, please share your suggestions for similar name swaps.
We’ve got lots more ideas already, and will keep going if you guys like this game.
Tell Me How You Really FEEL!
What Are Core Emotional Strategies?? And why might your brand need this concept???
Rebeca often talks about the ways that Brand Strategy tends to overcomplicate things. So in this #tellthetruths video she shares a concept she’s been noodling with — to try to boil down the emotional impact of a brand to one or two of the core emotions identified by therapists.
It’s a similar tool to using archetypes but one that she argues is a lot simpler and easier to use.
Check it out, then let us know what YOU think.
Battle Of The Brands: Skyline vs. Goldstar!
This is one to get all of the Cincinnatians RILED UP.
Rebeca is speaking here strictly from the perspective of these two brand names, not which chili is better. (Too controversial!)
Check out her analysis of the different advantages of each name, then let us know what YOU think.
How Non-Profits Benefit From Powerful Name Changes
You guys enjoyed talking about non-profit name changes previously, and there’s a lot of great work being done here, so we’re revisiting the topic.
Check out our latest #tellthetruths video to catch more intriguing examples of the ways in which non-profits are changing their names to be more emotional and convey a sense of urgency.
Then, be sure to let us know what YOU think, or share any other examples you might have.
