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July 23, 2024 By Rebeca Arbona

Battle Of The Brands: Skyline vs. Goldstar!

This is one to get all of the Cincinnatians RILED UP.

Rebeca is speaking here strictly from the perspective of these two brand names, not which chili is better. (Too controversial!)

Check out her analysis of the different advantages of each name, then let us know what YOU think.

Filed Under: Authentic Brands, Brand Differentiation, Brand Relevance, Brand Story, Naming, Visual Identity

March 4, 2024 By Rebeca Arbona

What’s In A Name? MGK

I’m intrigued that the recording artist formerly known as Machine Gun Kelly has decided to go by “𝙢𝙜𝙠” on online platforms, signaling a likely name change. He’s made this change in response to fans and critics alike decrying the implied endorsement of guns and gun violence of his previous name.

Filed Under: Authentic Brands, Brand Story, Naming, Visual Identity

Do You Always Need to Differentiate

May 3, 2019 By Rebeca Arbona

Do You Always Need to Differentiate?

In today’s video, we discuss if you ALWAYS need to differentiate.  It’s C R I T I C A L L Y important, but in some previous videos I’ve made it sound like a brand should ALWAYS differentiate. Now that IS, for the most part, what a brand should be doing, however today I want to talk with you guys about the fact that sometimes it’s just not.

Filed Under: Authentic Brands, Brand Differentiation, Brand Strategy, Brand Tribes, Business Strategy, Uncategorized, Visual Identity

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BrandTrue advises brands big and small on how to understand their underlying brand truths so they can connect with people in a powerful way that’s real, sincere and sustainably differentiating.

We specialize in strategies for brand differentiation, brand naming and strategic facilitation of powerfully effective work sessions that are also crazy fun.

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