And that’s a good thing. Check out this #tellthetruths video about the brand name Red Bull and why we think it works so hard. (Hint: one part of the answer lies in the visual reinforcement of vigor in the logo.)
A Match Made In…
What’s your favorite crazy brand partnership? Please share! I just learned this morning that Peeps teamed up with Pepsi last year and that one strikes me as gagalicious. Not the good kind!!
Established Year X
Does it help your brand to call out the year it was established? Like everything in branding, it depends. You have to think about what people are looking for from your category. If it’s longevity, and you HAVE some, that’s great.
Life’s A Witch
‘Tis the season to think about spooky things, like witchcraft. But it’s also really interesting, no matter what the season, to think about why witchcraft is so popular these days.
Does This Name Suck? FLYING PIG MARATHON
The Cincinnati Flying Pig marathon is usually run in May, but this year it goes down on Halloween weekend. Which got us to thinking about the name. Does it suck?
Does This Name Suck? DANDELION
In this Does This Name Suck video I take a look at the geo-thermal heating and cooling brand, Dandelion. I seldom care for this kind of random association name because it makes it harder to communicate much.
I FELL DOWN YESTERDAY
I was instantly, jarringly reminded that any new journey starts well before you step on the path, that your first steps are always the most roughly paved, and that you just need to push yourself past the gravel to get to the smooth rolling. I was grateful to be reminded that sometimes playing it safe is the most dangerous thing you can do.
Battle of the Brands: Rhinegeist vs. MadTree
We’re playing Battle of the Brands again! This time, we’re pitting two beloved Cincinnati micro-breweries against each other (although neither is particularly micro anymore): MadTree Brewing and Rhinegeist Brewery.
White Claw
Why do we like the name “White Claw” so much? Why do we think it helped this light, alcoholic beverage avoid the sad fate of Zima? Check out this #tellthetruths video to see what we think about it.
