We continue to have fun with this silly game of taking well-known brand names and figuring out what other things they could have been. You guys have been really enjoying it, and so have we! So check out our latest round, and please weigh in with your ideas.
I Have Questions: Be The Match
SO MANY QUESTIONS!
Why has Be The Match, a non-profit driving bone marrow donation registration, renamed themselves to something that’s much less emotionally powerful?
We’d like to know!
Check out this #tellthetruths video and then please weigh in.
Battle of the Brands: Athleta vs. Title Nine
For this #tellthetruths video we’re pitting two women’s athletic wear brands head-to-head. Who will be crowned champion? Tune in to see. (No betting allowed!)
FedEx: Call Me By My Name
Check out our new series on the histories of famous brand names that have changed over time.
We’re starting with FedEx. How many of you have been around the block enough to know what that brand used to be called?
In this #tellthetruths video we get into whether this change strengthened the name. We’d love to hear your opinion, too.
The Name Swap Filter, Part 2
Everyone had a lot of fun the first time we played this name swap game, so we’re at it again.
Check out this #tellthetruths video full of silly ideas for well-known brand names that could have worked better attached to something completely different.
If you like it, please play along by sending us your own ideas.
Battle of the Brands: Oatly vs. Sproud
This milk alternatives battle is udderly intense! 🐄 Check out our #tellthetruths video and then let us know what YOU think. Will your favorite brand milk the competition, or will it be creamed? Share your thoughts!
From Icky To Irresistible: Deception or Genius?
Reframing category names to nudge perceptions is one of the most powerful tools in a marketer’s arsenal. Sometimes, this work is quite brilliant.
Check out this #tellthetruths video to catch some really great examples. Then let us know what you think, and whether you think it’s right.
The Name Swap Filter: Part 1
Regular viewers of BrandTrue videos already know that we’re not TOO serious, but this one is all for fun.
We’ve taken a stab at some famous brand names that we’ve decided would have been even better as names for completely different products.
Check out this #tellthetruths video for a giggle and please, please, please share your suggestions for similar name swaps.
We’ve got lots more ideas already, and will keep going if you guys like this game.
Tell Me How You Really FEEL!
What Are Core Emotional Strategies?? And why might your brand need this concept???
Rebeca often talks about the ways that Brand Strategy tends to overcomplicate things. So in this #tellthetruths video she shares a concept she’s been noodling with — to try to boil down the emotional impact of a brand to one or two of the core emotions identified by therapists.
It’s a similar tool to using archetypes but one that she argues is a lot simpler and easier to use.
Check it out, then let us know what YOU think.
