I’ve been talking a lot here about nonprofit names that function as an emotional call to action, and this one is a masterclass. No Kid Hungry instantly tells you exactly what it stands for.
In this #tellthetruths video, I talk about why this kind of naming is so powerful, and why leading with clarity and conviction are often far more effective than playing it safe.
From time to time I see nonprofits that lean into sass, playfulness, and personality in their names—and I am here for it!
Two quick example highlighted in this #tellthetruths video:
🧦 Sox Box (yes, I said it backwards—no, I’m not re-recording it)
👙 I Support the Girls (and wait until you see that logo—you guys know I focus just on names in these videos, but this one is… memorable.)
If you’ve seen any other nonprofit names that ditch the formality and reserve to go bold, drop them in the comments—I’d love to see more!
SO MANY QUESTIONS!
Why has Be The Match, a non-profit driving bone marrow donation registration, renamed themselves to something that’s much less emotionally powerful?
We’d like to know!
Check out this #tellthetruths video and then please weigh in.
You guys enjoyed talking about non-profit name changes previously, and there’s a lot of great work being done here, so we’re revisiting the topic.
Check out our latest #tellthetruths video to catch more intriguing examples of the ways in which non-profits are changing their names to be more emotional and convey a sense of urgency.
Then, be sure to let us know what YOU think, or share any other examples you might have.
The Boy Scouts have changed the name of their organization, so you KNOW we have thoughts! Check out this #tellthetruths video to hear what we think of their new name.
Sometimes we lose sight of the fact that non-profits are branded entities just as much as any food or beauty product we can buy from a store shelf. As such, they sometimes need a new name.
In this #tellthetruths video Rebeca shares a case study about a recent project BrandTrue conducted and also illustrates the recent trend of non-profits changing for more emotional names with an embedded call-to-action. Check it out!
There’s a brand name formula? An easy answer? No, of course not. But there ARE three questions that you can ask yourself to help figure out if a name is doing what you need it to do. It’s a start!
Why am I wearing a mask in this week’s video? Because we have to acknowledge that the marketing messages we put out there play a role in shaping the culture.
Please, for the love of all that is good, don’t do all the things in your business! In this video, I talk about a different way to think about niching down. Rather than seeing it as giving up any parts of your business, let’s reframe it as focusing in on those things that form the credible core of your brand.
