BrandTrue

Brand Strategy | Differentiation | Naming

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Names With No Filter

From time to time I see nonprofits that lean into sass, playfulness, and personality in their names—and I am here for it!

Two quick example highlighted in this #tellthetruths video:
🧦 Sox Box (yes, I said it backwards—no, I’m not re-recording it)
👙 I Support the Girls (and wait until you see that logo—you guys know I focus just on names in these videos, but this one is… memorable.)

If you’ve seen any other nonprofit names that ditch the formality and reserve to go bold, drop them in the comments—I’d love to see more!

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How Non-Profits Benefit From Powerful Name Changes

You guys enjoyed talking about non-profit name changes previously, and there’s a lot of great work being done here, so we’re revisiting the topic.

Check out our latest #tellthetruths video to catch more intriguing examples of the ways in which non-profits are changing their names to be more emotional and convey a sense of urgency.

Then, be sure to let us know what YOU think, or share any other examples you might have.

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Renaming Non-Profits

Sometimes we lose sight of the fact that non-profits are branded entities just as much as any food or beauty product we can buy from a store shelf. As such, they sometimes need a new name.

In this #tellthetruths video Rebeca shares a case study about a recent project BrandTrue conducted and also illustrates the recent trend of non-profits changing for more emotional names with an embedded call-to-action. Check it out!