Sometimes your competitors shape the language of the whole category.
And while it’s important to stand out, it’s just as important to stay clear. In this #tellthetruths video, I talk about the delicate balance between differentiation and confusion—and how getting too clever with your naming can leave people scratching their heads instead of clicking “buy.”
Check out the examples from Twitter and BlueSky, as well as JetBlue and the rest of the airline industry. Then let me know what you think.