Not every rebrand is a glow-up. Some are just… not pretty. In this week’s hashtag#tellthetruths video, I talk about an example in which a renaming lost the plot and forgot the equity that made the brand strong in the first place.
Check it out, then let me know what you think.
#brandtrue #naming #brandnaming #captioned
Great brand names often help a brand tell a story, or get people intrigued enough to learn more about their story. But there’s this style of naming where someone is crafting a narrative that’s completely irrelevant to the brand, or that doesn’t come across when you hear the name. Spoiler alert: I really don’t care for those tall tales!
Check out this #tellthetruths video to get the whole story. Then let me know what you think.
Happy Halloween! Are there brand names that go with the spooky season? Oh, you betcha!
Check out this #tellthetruths video for some of my favorite examples, then please add your own.
#brandtrue #naming #brandnaming #captioned
Portmanteau-ber continues with this #tellthetruths video about a common brand name that you probably know, maybe even use.
Do you have any portmanteau names you love? Please share them with me!
Continuing with this month’s theme of Portmanteau-ber, just a quick hashtag#tellthetruths video about one of the biggest, most successful portmanteau brand names out there: Febreze. Check it out, then let me know your take on it. Is it a breeze of fresh naming air or fake and overly perfumed?
As promised, this month we’ll be focusing on brand names that are made using a portmanteau construction, or two words being smooshed together. It’s a great strategy for finding fresh, trademarkable names that still carry a lot of relevant meaning.
Check out this #tellthetruths video to hear more about this strategy and some fun, tech examples.
#brandtrue #naming #brandnaming #captioned
October? Never heard of her. Around here, next month is officially Portmanteau-ber.
In this #tellthetruths video, I share my slightly unhinged plan—and ask for your help filling it with the best (and worst) squished-together brand names out there.
Got a favorite portmanteau brand name? Please drop it in the comments to make my suitcase of words overflow.
The legal standard for overlapping brand names has always been about whether the average consumer would get confused. That’s how we ended up with both soap and chocolate called “Dove.”
But in today’s online world, everything can get tangled. In this #tellthetruths video I unpack why—and I’d love to hear your take.
Some names feel heavy. Others feel like a breath of fresh air.
In this week’s #DoesThisNameSuck video, I take a look at Bluesky—a name that’s expansive, uplifting, and proof that there are still plenty of great ideas left in the naming universe.
