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The Name Swap Filter, Part 2

Everyone had a lot of fun the first time we played this name swap game, so we're at it again. Check out this #tellthetruths video full of silly ideas for well-known brand names that could have worked better attached to something completely different. If you like it, please play along by sending us your own ideas.

September 4, 2024 By Rebeca Arbona

Everyone had a lot of fun the first time we played this name swap game, so we’re at it again.

The Name Swap Filter, Part 2

Check out this #tellthetruths video full of silly ideas for well-known brand names that could have worked better attached to something completely different.

If you like it, please play along by sending us your own ideas.

This video originally appeared in LinkedIn.

If you enjoyed this video, check out:

The Name Swap Filter: Part 1

Names That Are Fun To Say

English Is Just Weird

TRANSCRIPT:

Hi guys, it’s Rebeca with BrandTrue. And today, I want to do another one of these “Name Swap Filter” videos. The idea is sort of like a face swap filter. We started thinking about doing this with names, specifically well-known brand names, that could easily be something else. So, you’ve heard about these before.

Here’s a whole new set of examples. Visa… could have been a travel booking website. Maybe. Yelp, seems to me, like a good name for security system. An alarm, you get it. Dropbox, skydiving? Maybe better for that. Fitbit, sure. A Fitbit is what it is, but could it have been a brand of healthy snacks? Little Fitbits. And finally, I like this one. Tinder could have been camping stoves. So, have fun with it. Play with it. And if you come up with any examples, please share. We’re having a lot of fun with this game. Thanks. Bye!

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Filed Under: Brand Differentiation, Brand Story, Naming

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