What’s the worst kind of name you can use for your brand? Well, that’s pretty subjective. But we really have issues with the use of acronyms in naming brands. Don’t do it, unless…
Making Lemonade Out of Beer
When can the disaster of being forced to rename your brand turn into an opportunity? When you pick a name that works even harder than the original!
Does This Name Suck? Meh
Does the name Peloton suck? No, but we’re underwhelmed. It’s baffling to us why the brand doesn’t leverage its name more.
Does This Name Suck: Yep!
The thing about bad brand names is that sometimes great brands have them. How can they succeed anyway? Check out this short #tellthetruths video about Chobani’s name (spoiler alert: it sucks!) and you’ll see why Rebeca thinks the brand managed to succeed, despite it.
Adding Power to Your Name
How can you add more power to a brand name? By leveraging the generic descriptor that follows the brand name to enhance your communication.
Hot Mama Name Story
What can you do if you’re forced to change your brand name? What a disaster, right? Well, some brands take this crisis and make lemonade, coming up with something that’s even better!
Who Wins The Name Game?
We’re always telling you which names we like the best. But what about YOU?
What Does It Sound Like?
How can the sounds you choose for your brand’s name help it to communicate what you need it to say? Check out this #tellthetruths video to learn about how certain sounds can carry a lot of meaning, across all human languages.
Does This Name SUCK? No!
Does the brand name “allbirds” suck? No. It does not!
