Does Trader Joe’s suck? We mean as a name, of course! Check out this #tellthetruths video for Rebeca’s analysis of whether Trader Joe’s is a great brand name. Or does it suck?
Your Name Is Your Smile
Having a great brand name is like smiling — it makes it easier for people to like a brand, just like a smile makes a person more approachable and likable.
Does This Name Suck? Nope
In our latest #tellthetruths video, Rebeca takes on the Mountain Dew brand name (suggested by her husband, #MountainDew brand lover, Jeff Goodman).
Does This Name Suck? Yes!
Does the name Chipotle suck? What do you think? Check out the latest #tellthetruths video to catch Rebeca’s take on this brand name.
Naughty, Naughty Names!
Naughty or nice? It is the time of year we ask that question, after all. Sometimes being naughty can be very, very nice (at least when it comes to brand names!)
Does This Name Suck? No!
Have you ever heard of the online printer named “Moo?” What do we think of that name? Is it mysterious and memorable or curt and confusing?
Does This Name Suck? Yes!
Does Banana Republic SUCK? As a name, we mean, not as a brand. In this #tellthetruths video Rebeca applies our three brand name questions to the global clothing retailer, Banana Republic.
Does This Name Suck? Yes!
Lemonade: does this name SUCK lemons? We’re launching a new feature within our #tellthetruths video series. It’s called “Does This Name Suck?” and we decided the most fitting name to start out with is Lemonade.
The Brand Name Formula
There’s a brand name formula? An easy answer? No, of course not. But there ARE three questions that you can ask yourself to help figure out if a name is doing what you need it to do. It’s a start!
