I’m posting this video on the company that I think does the best job with names, hands down, which is Ben & Jerry’s.
Just For Pun
How do you feel about puns? What about punny brand names? Anyone who follows my branding content knows that I love, love, love this kind of name!
What’s Your Shop Window?
What’s Your Shop Window? The idea I share here is to think deeply and strategically about what your brand’s shop window is, or how people find you. The video discusses this specifically in the context of selecting brand names, but the point applies more broadly, now that so many brick and mortar businesses are closed for a while.
How To Make Brand Names More Memorable
A tip to make brand names more memorable! In this #tellthetruths video, I talk about a way to make it easier for people to remember your brand name. Make sure it has some meaning in it! It can be directly related to what you offer, or it can be metaphorical. But either way, this technique can help.
Naming Using Emotional Benefits
How can you make brand names that are more interesting and evocative? Use emotional benefits to inform your brainstorming. The idea here is that you want to think about the emotions, desired feelings and attributes that you’re going for, and then think about which words evoke those desired responses.
The Power of Your Name’s Descriptor
How can you add extra power to your brand name? Believe it or not, those “throwaway” generic descriptors that describe a brand name, like laundry detergent, adhesive bandages or photocopier machine can sometimes be used to add an additional oomph of differentiation and descriptive power to a brand’s name.
Name Your Brand With Room To Grow
Be sure to name your brand with room to grow! In our latest video from the #tellthetruths series, I talk about how you want to think long and hard about where you would want your brand to grow over time and take that into consideration when selecting a brand name.
Why Bedhead Is Such A Great Name
Are there any brand names that you feel passionate about? Or is it just me? In this episode of our #tellthetruths video series I talk about a brand name that puts me over the moon — Bedhead!
Coming Up With Names Is Not Only A Creative Task
Coming up with names is a critical strategic exercise! In this installment of our #tellthetruths video series, I dive into how the selection of a great name for a brand, product or service is far more than just a creative exercise. It starts with brainstorming lots of great ideas, sure. But your brand’s market position, what competitors are up to, and what’s most important for you to communicate both overtly and in tonality are all critical elements that need to be considered.
