One of my favorite non-brand topics to talk about with you all is what I lovingly call “hate mail.” Not the angry kind. The kind we all seem to be getting more of, more aggressively, and in increasingly creative forms.
In this #tellthetruths video, I share two new spam tactics that have crossed from annoying into downright unhinged, and I’m curious whether you’re seeing them too.
I keep seeing alcohol brand names that feel almost too specific. So specific that they stop feeling like brands and start feeling like instructions. In this week’s #tellthetruths video, I dig into the rise of hyper-specific alcohol naming, why High Noon pulls it off, and whether “drink me now” is really a strategy with staying power.
How are brand names like exercise? Well, with exercise more pain today is an investment in less pain over time. (Or so I tell myself, 4 times a week.)
I heard something on Caitlin Barrett’s excellent naming podcast, Big Names In Naming, that had me thinking about this. She had a VERY big name in naming, Anthony Shore, as one of her guests and he said something I wanted to share with you.
Shore talked about how the coined names that are typically easier to sell in to clients, and that are usually also easier to clear legally, are actually more expensive in terms of the effort to associate them with your desired meaning.
Check out this #tellthetruths video for more, then let me know what you think.
#brandtrue #naming #brandnaming #captioned
This week’s #tellthetruths video features a brand name that’s not exactly subtle. Coma Inducer is a comforter brand that goes full tilt on humor—and in a sea of soft, safe-sounding bedding names, it stands out in all the right ways. Turns out, being a little outrageous can be a smart move when the category is a bit sleepy.
We really are all just terrible people. Check out this #tellthetruths video to find out what happened to our engagement numbers when we started posting bad, negative, critical content. We’re not proud, but at least we’re all together!
For something completely different, Rebeca shares three really good insights she gleaned from bosses that were… well, not always her favorites.
These are basic concepts, but it’s always a good idea to revisit foundational truths and think about how they apply not only to business, but also to all of life.
Do you have any good lessons learned from bad bosses? Let us know what your favorites are.
It’s hard to get Rebeca’s attention when it comes to fitness, but this name really made her sit up and pay attention.
Check out this #tellthetruths video explaining why she thinks this name is a great fit for this brand’s concept. Then let us know what you think.
#brandtrue #naming #brandnaming #captioned
We love to talk about the unsolicited emails that are the bane of the business world these days. In today’s #tellthetruths video Rebeca shares a great name she learned for those annoying “let’s set up a meeting” notes that come at us daily. Check it out, then let us know what YOU think.
We’re launching a new feature about the mail we love to hate. You know the ones because we’ve talked about them before. It’s the email equivalent of a door-to-door salesman, and just as annoying!
