We love to talk about the unsolicited emails that are the bane of the business world these days. In today’s #tellthetruths video Rebeca shares a great name she learned for those annoying “let’s set up a meeting” notes that come at us daily. Check it out, then let us know what YOU think.
All About Hate Mail
We’re launching a new feature about the mail we love to hate. You know the ones because we’ve talked about them before. It’s the email equivalent of a door-to-door salesman, and just as annoying!
Why Is Your Brand Is Falling Flat?
Well, it could be a lot of things. But one biggie that we often see is that a brand’s emotional benefits are not clear and direct. There are too many mental steps between what’s being promised and how it makes people feel.
Does This Name Suck? We’re not sure!
BrandTrue Weighs In On HYDRATION VACCINE: Does This Name Suck? You know, we’re not really sure. That’s why we need your help!
Does This Name Suck? Nope!
Does This Name Suck? Chubbies sounds like it might suck, but actually, upon analysis, it’s quite charming and disarming.
Different Types of Names
Want some ways to ensure that a brand name is working hard for you? Think about what it’s connecting to. A lot of brand namers get stuck in talking about word type. Is it a coined word or a compound word? Is it a concrete creation or is it abstract?
MBA
How to decide whether to get an MBA? Just as with any complex decision, such as whether to rename a brand, you have to look at the costs and benefits but also the sacrifices and trade-offs that are hidden costs. Is the gap between where your career (or your brand name) is versus where you want it to be greater than the total cost and sacrifice of making the change?
Right On Target
What’s the most iconic brand logo you can think of? Someone asked this question recently and here’s Rebeca’s response. We think this logo and name combination is right on Target!!
Does This Name Suck: No Way!
What do you think? Does the brand name “Ulta” suck? Check out our latest #tellthetruths video where Rebeca tells us what’s #brandtrue about this name and whether or not it sucks.