What do you think? Does the brand name “Ulta” suck? Check out our latest #tellthetruths video where Rebeca tells us what’s #brandtrue about this name and whether or not it sucks.
Does This Name Suck: ULTA BEAUTY
This video was originally posted in LinkedIn
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Transcript:
Hi, guys! It’s Rebeca. And today we’re going to talk about beauty, specifically about Ulta Beauty, and whether or not this brand name sucks. Often, I don’t like a brand name that’s a made up word, but that’s when the word has no meaning. So Ulta has meaning in it, even though it’s a what we call a coined name, because it has so many associations with ultimate, with ultra. So it starts to talk about like the pinnacle, in the context of beauty, the most beautiful, your best look. It’s just a really, really great set of associations that make it, even though it’s made up, have lots of connections in the brain. That makes it memorable. That makes it… doing a good job of communicating the brand And so, ULTA-mately not only does this brand name not suck, it’s also pretty good-looking!
