Want some ways to ensure that a brand name is working hard for you? Think about what it’s connecting to. A lot of brand namers get stuck in talking about word type. Is it a coined word or a compound word? Is it a concrete creation or is it abstract?
MBA
How to decide whether to get an MBA? Just as with any complex decision, such as whether to rename a brand, you have to look at the costs and benefits but also the sacrifices and trade-offs that are hidden costs. Is the gap between where your career (or your brand name) is versus where you want it to be greater than the total cost and sacrifice of making the change?
Right On Target
What’s the most iconic brand logo you can think of? Someone asked this question recently and here’s Rebeca’s response. We think this logo and name combination is right on Target!!
Does This Name Suck: No Way!
What do you think? Does the brand name “Ulta” suck? Check out our latest #tellthetruths video where Rebeca tells us what’s #brandtrue about this name and whether or not it sucks.
Does This Name Suck: Yep!
The thing about bad brand names is that sometimes great brands have them. How can they succeed anyway? Check out this short #tellthetruths video about Chobani’s name (spoiler alert: it sucks!) and you’ll see why Rebeca thinks the brand managed to succeed, despite it.
Fun & Memorable Brand Names
How do you craft fun and memorable brand names? In this #tellthetruths video I outline two very common and powerful ways to make names that are charming and easier to remember: alliteration and rhyming.
Empathy Starts with Curiosity
As I often share here, I’m truly struggling right now with finding the right balance between acknowledging this extraordinary disruption we’re living through and moving forward to just start talking about something else. ANYTHING else, for the love of Pete!!
Empowered Publicity
I’m honored, delighted, and more than a little embarrassed (I talk too much!) to be featured on the wonderful and amazing Amanda Berlin’s podcast, Empowered Publicity!!
Brand Marketing Through the Coronavirus Crisis
What are the implications for Brand Marketing of this frightening time we’re living through? I’m sharing an interesting article on this, below. For me, the concept that stands out the most in this piece is the importance of authenticity.
