Should you let yourself fall in love with a brand name? In this tellthetruths video, I talk about how selecting brand names can be a little bit like house-hunting. Picking a house is a huge decision, and you’re advised not to fall in love.
Should you let yourself fall in love with a brand name?
But more often than not, you just can’t help it! That’s because all decision-making is emotional. When it comes to choosing a name for your brand, it’s the exact same way. You should try not to fall in love, but you might not be able to help it. Check out the video for my advice on how to think about those feelings that may arise. Your emotions can lead to insights. And the bottom line is that if you DON’T love a name, maybe you need to keep looking!
This video originally appeared in LinkedIn
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