What do I think is the worst brand name of all time? It’s also the best! Okay, maybe it isn’t the very worst or best, but watch my video to see the brand name I’m fascinated by because it’s just awful and also quite brilliant. How can a name be both?
The Best & Worst Brand Name
While the name I Can’t Believe It’s Not Butter is REALLY long and lacks beauty, it is also doing something really powerful in the category. The name tells it like it is.
This video originally appeared on LinkedIn
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