Want some ways to ensure that a brand name is working hard for you? Think about what it’s connecting to. A lot of brand namers get stuck in talking about word type. Is it a coined word or a compound word? Is it a concrete creation or is it abstract?
Different Types of Names
We really don’t care! What matters to us is CONNECTIONS!
Here are the things we think about at BrandTrue to try to make a name as powerful as possible:
1. Does it connect to what your brand actually sells or the story behind the brand?
2. Does it connect to your consumer and what they need?
3. Does it connect in the brain to make it memorable?
Check out this #tellthetruths video to learn a little more and then CONNECT with us by telling us what YOU think.
This video originally appeared in LinkedIn
If you enjoyed this video, check out:
The Beautiful Challenge of Naming
TRANSCRIPT:
– Hey guys, I want to talk about the way that I like to categorize names. Instead of doing it by sort of word type which is how a lot of namers look at it. I think about the connection to the parts of the brand story. So does the name connect to what is actually being sold?
Or does it connect to the brand story behind it? Or does it connect to that consumer, what they need, what they’re looking for what their mind state is? And finally does a name have ways to connect to the brain, ways to make it stick and be more memorable? Like rhyming, like alliteration, is it fun to say? Is it a quirky little pun? These are the things that I think about. No name can be all four, but you want to be pulling on at least a couple of those levers for a name to really work hard for you.
