Where is your business headed, as it grows into success? You might not know, but maybe you have a dream. So, here’s the thing, does your brand’s name take that aspiration into account? Have you named your brand with room for it to grow in the future?
Room to Grow
Said another way, would we all be buying flip flops, corkscrews and dog food on Amazon today if they had stuck with the name bookmall.com? We suggest you consider naming your brand in such a way that it leaves you some future runway. Check out this #tellthetruths video for more and let us know what you think.
This video originally appeared in LinkedIn
If you enjoyed this video, check out:
The Beautiful Challenge of Naming
Transcript:
Hey guys, it’s Rebeca with BrandTrue. And I want to talk about how you should name brands with room to grow. You really want to look ahead. Don’t only be focused on what you’re doing now, but what you might grow into. Now, we don’t have crystal balls. Sometimes brands outgrow their original names and it can’t be helped, but thinking ahead can be really, really powerful. So, have you ever heard of bookmall.com? No, you haven’t. But that was one of the names that Amazon considered in the early days. And they decided that they wanted something that would allow them to expand. I think they did a pretty good job with that. You see this all the time. Boston Chicken decided to sell more than chicken, they became Boston Market. Ugh, that was an ugly moment. MailChimp no longer does just mail services. So, you might not be able to avoid it, but at least try to think about where you might go in the future, and make sure that you’re leaving yourself some runway to do that if you have some wonderful success.
