Does this name suck — INCOGMEATO? Even if you’ve never heard of this meat substitute brand, we think it’s easy to see that the name, well, it just sucks. Check out this #tellthetruths video where Rebeca talks a little bit about just what they did with that brand name that failed so spectacularly.
Does This Name Suck? INCOGMEATO
This video originally appeared in LinkedIn
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Transcript:
So, we need to talk about another, “does this brand suck?” name. The brand is Incogmeato and it sucks so bad! So here’s the thing… it’s a meat alternative, right? The problem is that the pun on incognito, Incogmeato is so clunky. You have to think too hard about it. Also more importantly, they totally missed the point. People aren’t trying to hide meat like, trick their children. Rather, people who have chosen a vegetarian lifestyle, sometimes they have a craving, they want to eat a little healthier. Maybe even if they’re not a vegetarian, they don’t want it to be mystery meat. And so the sort of hidden, kind of sneaky nature of Incogmeato just makes it sound gray, unappetizing. It’s a terrible, horrible name. I love a clever pun, but in this case, it’s not enough. Sorry, this brand’s name sucks.
