In this Does This Name Suck video I take a look at the geo-thermal heating and cooling brand, Dandelion. I seldom care for this kind of random association name because it makes it harder to communicate much. When I put the name through our TRUE analysis it really blows apart.
Does This Name Suck? DANDELION
This video originally appeared in LinkedIn
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TRANSCRIPT:
Hey, guys, it’s Rebeca with BrandTrue, and we’re doing another episode of “Does This Brand Name Suck?” We’re going to look at Dandelion. Dandelion is a geothermal heating and cooling company. It’s actually an Alphabet company, you know, Google, they renamed their parent brand Alphabet. One of the reasons why is because businesses like Dandelion that didn’t really fit under Google, anyway. So does this name suck? The answer is yes, it does. And let me explain why.
We’re going to use our TRUE framework. First of all, is it a Transparent communication of what’s being offered or how it makes you feel? No, Dandelion doesn’t say anything about geothermal energy. Alright, you can recover if you don’t have one of them, but let’s go to the next one, R. Is it Real? Does it have any kind of authenticity, real feels, emotion, any kind of connection like that? No. Nothing. U, is it Unique? Yes, it is unique. And E, this is the one that really kills it for me, it’s, you can maybe recover from not having the T and the R, but if you don’t have the E, is it Engaging? You’re dead in the water.
Dandelion… it could be a cute, fun name for some things, but I think it’s just kind of random. I don’t think it’s engaging because once you’re thinking about like your home, a dandelion is a weed, you don’t want it, and it just reminds me of, I’ve skewered before the brand Lemonade, an insurance brand. It reminds me of that. They’re both like pick a name out of thin air. It doesn’t work, it’s not connected. No, name sucks. Let me know what you think. Bye!
