How do you feel about puns? For brand naming, we think they work really, really hard because they make more connections in the brain. They’re also just delightful!
It’s A Little Bit Punny
Check out more and catch some fun examples in this #tellthetruths video.
This video originally appeared in LinkedIn
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TRANSCRIPT:
– Hey, guys. It’s Rebeca with BrandTrue, and if you follow my content about brand names at all, you know how much I love a punny name. So I wanted to talk a little bit about why. I think that first of all, the cleverness of a good pun draws interest. But also, the layers of meaning or the layers of things for your brain to latch onto makes a punny name more memorable. So there’s just more going on, and you want a name that’s as memorable as possible. So, I’m going to share some great examples with you. TaskRabbit is a pun on jack rabbit. It’s kind of visual, and so it just sticks in your head more. There’s so many of these. I had to go through all my brand names we love and try to pick some, but The Last Straw for reusable straws instead of throwing out… it’s a pun. It’s a great brand name! Also, there’s a hair dye company, kinda crazy colors, called Good Dye Young. Come on, it’s a pun, but it’s not cheesy. It’s perfect! I’m forgetting one. What did I forget? Soap and Glory, which is a cosmetics kind of personal care brand, hope and glory, Soap and Glory. It just sticks in your head more and it’s delightful. So, some people say a pun is the lowest form of wit, don’t believe them. Puns are great, and times two when you’re naming brands, they work really hard for you. Let me know what you think. Bye.
