We’re playing Battle of the Brands again! This time, we’re pitting two beloved Cincinnati micro-breweries against each other (although neither is particularly micro anymore): MadTree Brewing and Rhinegeist Brewery.
Battle of the Brands: Rhinegeist vs. MadTree
Both great beers, both great brands, but check out this #tellthetruths video to find out which one we think has a better name.
This video originally appeared in LinkedIn
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Naming Using Emotional Benefits
TRANSCRIPT:
– Hey guys, it’s Rebeca with BrandTrue. And what I want to talk about today are descriptive names. Are they a good idea? There’s a brilliant naming guy named Steve Manning that I follow. And he actually has an interesting take on this. He says that you can use descriptive names that describe what the product or service is successfully for products, but not so much for brands. Because he feels that brands will pretty much always show up in a context that tells you what they do. So you don’t need the name to tell what you do. I think he has some valid points but I don’t entirely agree. If I did, I wouldn’t have named my branding and naming company, BrandTrue. I think that strategy comes first and foremost and I wanted my name to indicate what it does even though even though I knew that that made it less distinctive. So it’s, it’s complicated. All the best things are complicated. I’m curious what you guys think. Descriptive names or not? I’d love to have your opinion. Thanks. Bye!
