Some names really do suck, and Postmates is one of them. We hate to be harsh, but when your name doesn’t tell the story of your brand it’s a wasted asset. Check out this #tellthetruths video where Rebeca tells it like she thinks it is.
MBA
How to decide whether to get an MBA? Just as with any complex decision, such as whether to rename a brand, you have to look at the costs and benefits but also the sacrifices and trade-offs that are hidden costs. Is the gap between where your career (or your brand name) is versus where you want it to be greater than the total cost and sacrifice of making the change?
Battle of the Brands – Kroger vs. Piggly Wiggly
In a “Battle of the Brands,” which grocery chain’s brand name wins, Kroger or PigglyWiggly? Watch this #tellthetruths video to find out what we think, and then we invite you to weigh in with your opinion.
That’s Not A Real Word
Are coined words a good choice when naming a brand? Like most things in life, it really depends. Check out this #tellthetruths video to see why!
Does This Name Suck? Yep!
If a brand name has a cool meaning and no one knows it, does it still make a branding sound?Our friend Dave, who recently took a job at this online real estate company, pointed us to the story behind the Zillow name. It’s a sincere effort. Zillions of points of data are combined with something that feels like home, a pillow.
Words Have Power
Naming something is an awesome responsibility. Words have power and naming something allows us to understand its essence and remember it. It calls its meaning into being.
Hotbed Of Creativity
Which category has the most creative brand names? I’d be hard-pressed to pick one, but some particularly lend themselves to creativity and humor!
Deviant Names
Does your brand need a “deviant” brand name? Nick Kolenda, a researcher who’s written extensively about naming, talks about a category of names he calls “deviant.”
It Just Feels Right
Sometimes a name “just feels right” in the mouth. Why is that? Check out the #tellthetruths video below for an explanation of how that works.
