What can you do if you’re forced to change your brand name? What a disaster, right? Well, some brands take this crisis and make lemonade, coming up with something that’s even better!
Who Wins The Name Game?
We’re always telling you which names we like the best. But what about YOU?
What Does It Sound Like?
How can the sounds you choose for your brand’s name help it to communicate what you need it to say? Check out this #tellthetruths video to learn about how certain sounds can carry a lot of meaning, across all human languages.
Does This Name SUCK? No!
Does the brand name “allbirds” suck? No. It does not!
Atlanta Hammers
While many US professional sports teams are doing the right thing and reconsidering any racist team names, the Atlanta Braves baseball team has stood firm behind theirs.
Does This Name Suck? NO!
Does Trader Joe’s suck? We mean as a name, of course! Check out this #tellthetruths video for Rebeca’s analysis of whether Trader Joe’s is a great brand name. Or does it suck?
Your Name Is Your Smile
Having a great brand name is like smiling — it makes it easier for people to like a brand, just like a smile makes a person more approachable and likable.
Does This Name Suck? Nope
In our latest #tellthetruths video, Rebeca takes on the Mountain Dew brand name (suggested by her husband, #MountainDew brand lover, Jeff Goodman).
Does This Name Suck? Yes!
Does the name Chipotle suck? What do you think? Check out the latest #tellthetruths video to catch Rebeca’s take on this brand name.
