BrandTrue

Brand Strategy | Differentiation | Naming

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Do You Know What Brand Voice Is?

In order to have better content, you should have a very clear command of your brand’s tone of voice. But many people don’t even know what tone of voice means in a brand context.

The short answer is that it’s simply how your brand speaks, and the bigger your brand, the more important it is to have a strategic framework to make sure that everyone that touches the brand has a consistent understanding of what that means. Guardrails, if you will.

Check out this #tellthetruths video for a bit more perspective.

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Happy Halloween!

Happy Halloween! Are there brand names that go with the spooky season? Oh, you betcha!

Check out this #tellthetruths video for some of my favorite examples, then please add your own.

#brandtrue #naming #brandnaming #captioned

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It’s not October. It’s Portmanteau-ber!

As promised, this month we’ll be focusing on brand names that are made using a portmanteau construction, or two words being smooshed together. It’s a great strategy for finding fresh, trademarkable names that still carry a lot of relevant meaning.

Check out this #tellthetruths video to hear more about this strategy and some fun, tech examples.

#brandtrue #naming #brandnaming #captioned

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Portmanteau-Ber Is Coming!

October? Never heard of her. Around here, next month is officially Portmanteau-ber.

In this #tellthetruths video, I share my slightly unhinged plan—and ask for your help filling it with the best (and worst) squished-together brand names out there.

Got a favorite portmanteau brand name? Please drop it in the comments to make my suitcase of words overflow.

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The Internet Killed The Overlap

The legal standard for overlapping brand names has always been about whether the average consumer would get confused. That’s how we ended up with both soap and chocolate called “Dove.”

But in today’s online world, everything can get tangled. In this #tellthetruths video I unpack why—and I’d love to hear your take.

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Does This Change Suck?

When a legacy brand like NPD changes its name to Circana, you’ve got to ask… why?

It’s pretty, sure. But does it say anything? What is a Circana, anyway?

Check out this #tellthetruths video where I unpack why name changes need a stronger case than just sounding sleek.

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You Can’t Eat A Recipe

We’ve got news from the BrandTrue kitchen: we’re not just writing the recipes anymore. Now we’re cooking the whole meal!

Check out this #tellthetruths video which announces our new social media offering. It’s a tasty collaboration with my brilliant colleague Madison MacEachen, Founder of LIGHTYR Consulting. Her social media expertise plus BrandTrue’s brand strategy know-how is the kind of combination that makes something really delicious!

Let me know what you think. Or better yet, let us help you serve it up.