Portmanteau-ber continues with this #tellthetruths video about a common brand name that you probably know, maybe even use.
Portmanteau-ber: Instacart
Do you have any portmanteau names you love? Please share them with me!
This video originally appeared in LinkedIn.
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TRANSCRIPT:
Hey, guys, it’s Rebeca with BrandTrue, and I’m here with another Portmanteau-Ber video about a portmanteau name. Just real quickly, a portmanteau is taking two words that… two separate words and making them into one. Like we do it so often in modern language with couple names, you know, like Bennifer. And another one is hangry. We’re hungry, we’re angry, we’re hangry.
So, with that, the brand name I want to talk about that’s built on a portmanteau is Instacart. It’s instant, it’s your shopping cart. You don’t have to lift a finger, it’s Instacart. Simple as that. Really powerful way to build a brand name. That’s it. Wanted to share that with you. Happy Portmanteau-Ber. Bye!
