We’ve got news from the BrandTrue kitchen: we’re not just writing the recipes anymore. Now we’re cooking the whole meal!
You Can’t Eat A Recipe
Check out this #tellthetruths video which announces our new social media offering. It’s a tasty collaboration with my brilliant colleague Madison MacEachen, Founder of LIGHTYR Consulting. Her social media expertise plus BrandTrue’s brand strategy know-how is the kind of combination that makes something really delicious! Let me know what you think. Or better yet, let us help you serve it up.
This video originally appeared in LinkedIn.
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TRANSCRIPT:
Hey guys, it’s Rebeca Arbona with BrandTrue and I want to talk about a little bit of an evolution that we’ve been making in our practice at BrandTrue. We’ve been doing more and more social media work for our clients. And I’ve been thinking about that, thinking about how to talk about it, and I’ve decided that it’s because you can’t eat a recipe.
And what I mean is that the work we do as strategists, and even with the naming practice that we have, it’s about the recipe for a brand. It’s setting the table. And we fell into doing the social media work, not really our intention, but clients saying, “Hey, can you do that?” And it was a natural extension. It’s like taking that recipe and actually cooking it. And it’s so interesting to me because I haven’t spent time so much in this tactical world before. But the fact of the matter is, it’s really pressure-testing the recipe. It’s seeing if it works, seeing what you want to tweak. It’s where you get to measure much more your results. You know, it’s tangible. And so, it’s really interesting, it’s about bringing those brands to life.
So, we’re going to be doing more of that. We’re going to be talking more about it, because we’re having a lot of fun and we’re getting a lot of traction with it. And that’s what it’s all about, the way we want to be able to help brands. That’s it. Let me know what you think about all of this. Thanks. Bye!
