Being provocative isn’t always a problem—in some categories it can be your best strategy. If bold language aligns with your brand and connects more deeply with the right people, then losing a few others might be a price worth paying.
The ones who turn away were never your audience, anyway!
We all love a clever name—but sometimes, dumb as two rocks gets the job done.
This week’s #tellthetruths video is a love letter (or maybe a wake-up call?) to the names that just say what they are. Simple. Clear. Strategic.
Give it a watch—you’ll see what I mean.
Normally, a name this maximalist, frothy, and extra would have me running for cover. But for this maximalist, frothy, and extra brand? It’s perfect.
LoveShackFancy isn’t my vibe—but that’s the point. A great name isn’t about what I like; it’s about what fits. And this one fits like a ruffled, floral-print glove.
Watch this #tellthetruths video to see why I think this name is just right—even if it’s not for me.
Sarah Blakely built an empire with Spanx, a name that snaps with energy. But her new high-heeled sneaker line, Sneex? Let’s just say… we think it sux.
Why? Because it’s a little too sneaky. A name should tell you something about WHY you need the product, and this one misses the stilleto point. Watch this #tellthetruths video to see whether you agree!
When it comes to snagging a table, not all reservation apps are created equal. Some names whet your appetite, some are just meh, and others leave a bad taste.
OpenTable – A name as solid as a confirmed reservation.
Resy – Decent, but not exactly a five-star choice.
Tock – Hard pass. It sucks!
Watch this #tellthetruths video as Rebeca serves up her take on all three. And if you notice her calling Resy “Rez” in the video… consider it a special of the day—luckily, the subtitles and logos get it right! Which name has you hungry for more? Let us know in the comments!
#brandtrue #naming #brandnaming #captioned
Spoiler alert: We think it does! Check out our latest #TellTheTruths video and see whether you agree. Sure, Rebeca loves eating clean, but when people think of “clean eating,” they’re not exactly picturing indulgence. A name that skips appetite appeal altogether leaves a bad taste in our mouths. What do you think—does Clean Eatz whet your appetite, or leave you craving something more delicious?
It’s all about communicating something relevant! Check out our latest #tellthetruths video for some tips and examples of what we mean when we say that you should use a differentiating element of meaning as your brand name’s backbone.
A brand name doesn’t have to be a work of art. Naming artistry is when a name just WORKS! Check out this #tellthetruths video about a recent brand name change that went from confusing to crystal clear. (In fact, the old name was so confusing that I say it wrong throughout the video. Oops! Good call to change it!)
The Super Bowl isn’t just about football—it’s the ad industry’s biggest night of the year. If you’re as obsessed with #superbowlads as BrandTrue’s Rebeca Arbona, follow her live on Bluesky during the game for the real play-by-play at @withonlyonec.bsky.social.
Rebeca’s expert commentary dives into whether these mega-pricey spots are touchdown moments for their brands—or just money thrown out of bounds.
