We all love a clever name—but sometimes, dumb as two rocks gets the job done.
Simple Beats Clever A Lot of The Time
This week’s #tellthetruths video is a love letter (or maybe a wake-up call?) to the names that just say what they are. Simple. Clear. Strategic. Give it a watch—you’ll see what I mean.
This video originally appeared in LinkedIn.
If you enjoyed this video, check out:
Should Your Name Be Sizzle Or Steak?
Brand Names Need To Be An Easy “Get”
Why Is Your Brand Is Falling Flat?
TRANSCRIPT:
Hey guys, it’s Rebeca with BrandTrue and I want to talk about names at a strip mall because I was recently driving through the northern suburbs and saw several strip malls. The brand names, the names of the retailers there got me thinking about a naming principle that I do hit a lot, but it bears repetition, which is that you have to think about, in your naming challenge, in the strategy of what you’re trying to communicate, whether you want a name that’s more interesting, more based on story, on emotion, on evoking something, very important strategy, and when do you want a name that’s basically just a, “here we are and this is what we do” dumb as two rocks kind of name.
And so, driving through this northern suburb, I just saw one after the other, of Tire Discounters, and Appliance Factory, and Pet Land, and just names that said, “here we are!” Like I said, this is what I do. There’s nothing wrong with that. You have to think about how people find out about you, what it is that you’re trying to accomplish, what your strategy is, and overthinking it or trying to be too cute isn’t necessarily the best solution. That’s what I think. I really want to hear what my naming community will say. I love engaging with you guys on these topics. Bye!
