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Portmanteau-Ber Is Coming!

October? Never heard of her. Around here, next month is officially Portmanteau-ber. In this #tellthetruths video, I share my slightly unhinged plan—and ask for your help filling it with the best (and worst) squished-together brand names out there. Got a favorite portmanteau brand name? Please drop it in the comments to make my suitcase of words overflow.

September 23, 2025 By Rebeca Arbona

October? Never heard of her. Around here, next month is officially Portmanteau-ber.

Portmanteau-Ber Is Coming!

In this #tellthetruths video, I share my slightly unhinged plan—and ask for your help filling it with the best (and worst) squished-together brand names out there. Got a favorite portmanteau brand name? Please drop it in the comments to make my suitcase of words overflow.

This video originally appeared in LinkedIn. 

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TRANSCRIPT:

Okay, guys. Next month, October, is officially renamed Portmanteau-Ber. I’m going to only talk about names in the month of October that are portmanteaus, meaning that they’re… portmanteau is the French word for suitcase. It’s a name that it’s two things together. Think Bennifer, think Netflix, or Lunchables, or Gatorade, or even Turducken. These are all names that are squishing things together, and it’s a great way to make names. So you guys have been awesome whenever I ask for submissions and giving me ideas.

I will be doing my own research, but I would love to hear your portmanteau names in the next few weeks to set me up for Portmanteau-Ber. And special thanks to Bill Chidley, one of my best sources for ideas. He recommended Portmanteau-Ber months ago when I was talking about portmanteau names. So let’s talk. Thanks. Bye!

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Filed Under: Brand Differentiation, Naming

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