The thing that makes Patagonia’s recent move to place their company in a trust to benefit the environment such an incredibly strong branding move is that it was in no way a branding move.
Don’t Throw Away Your Shot
How Is Having A Mediocre Brand Name Just Throwing Away Your Shot? A mediocre brand name is a lost opportunity to communicate something meaningful about your brand or connect with your audience on an emotional level.
Pissing People Off Is NOT Good Branding!
Pissing People Off Is NOT Good Branding!
Pissing People Off Is NOT Good Branding! Do people sending direct mail (snail mail) unsolicited junk expect a reply? Of course not. So why do people think you’re going to be guilted into answering their uninvited emails?
Firepoint
We’ve been holding this video back for a long time but we can finally scream from the rooftops about a product we gave a very fun name, the FirePoint Creator Tool!
Naming Is Power
We’re so intrigued by the idea that giving a concept a name gives it more power, and sometimes even brings it into our consciousness.
Does This Name Suck? YES!
Soft Surroundings: Does This Name Suck?
Well, we hate to be negative but yeah, we think it does! This name is for a women’s clothing and home decor brand and we just don’t find it aspirational or clear enough.
That’s Not Brand Architecture
No judgement! A lot of very smart people come to us saying that they want help with brand architecture, but what they’re really looking for is help with their portfolio strategy.
Bright Red Thread
We mostly talk about naming around here, but we do a good bit of Brand Architecture work, too, so I thought it would be fun to share a simple principle of brand architecture.
All In The Family
I want to encourage you to think ahead, maybe even way, way ahead, when you’re naming products or services. If you have any dreams of line extensions down the road, then please give extra points to name options that work better in a “family” of names, like apple’s i-names!