It’s clear that Starbucks really caught lightning in a bottle with the seasonal drink favorite Pumpkin Spice Latte. We believe that there’s some special magic in that name that has contributed to its success. They have other fall drinks they bring out. This year they’ve introduced the Apple Crisp Macchiato.
IS YOUR NAME BRANDTRUE
There are a lot of things to keep in mind when choosing between names. We’ve always used an informal checklist of the most important considerations. Recently, we made it a FORMAL checklist and we use the acronym TRUE to remember the four critical elements (Transparency, Realness, Uniqueness, and Engagement).
Real Fakes
How do you convey that something is a substitute, subverting nature, yet authentic, healthy and appetizing at the same time? It isn’t easy!!
Choosing Names Is Hard!
Choosing names is hard! There’s no two ways about it! Somehow, evaluating names causes people to be even more subjective than when evaluating other types of creative output, like ads, logos, or packaging.
Different Types of Names
Want some ways to ensure that a brand name is working hard for you? Think about what it’s connecting to. A lot of brand namers get stuck in talking about word type. Is it a coined word or a compound word? Is it a concrete creation or is it abstract?
Battle of the Brands: Rhinegeist vs. MadTree
We’re playing Battle of the Brands again! This time, we’re pitting two beloved Cincinnati micro-breweries against each other (although neither is particularly micro anymore): MadTree Brewing and Rhinegeist Brewery.
Does This Name Suck? Not Really
Some brand names suck. Does the name “Sur La Table?” After all, no one can pronounce it. You might be surprised to hear what Rebeca concluded in this #tellthetruths video.
Slutty Vegan: Our Take On Naughty Names
“Slutty” is a pretty shocking word. Definitely polarizing. So how can it be a good idea to put it into a brand’s name? Check out this #tellthetruths video about the name of “Slutty Vegan” restaurants to hear why we think this name is pretty awesome!
Does This Name Suck? Yes!
Some names really do suck, and Postmates is one of them. We hate to be harsh, but when your name doesn’t tell the story of your brand it’s a wasted asset. Check out this #tellthetruths video where Rebeca tells it like she thinks it is.
