Pissing People Off Is NOT Good Branding!
Pissing People Off Is NOT Good Branding! Do people sending direct mail (snail mail) unsolicited junk expect a reply? Of course not. So why do people think you’re going to be guilted into answering their uninvited emails?
We’ve been holding this video back for a long time but we can finally scream from the rooftops about a product we gave a very fun name, the FirePoint Creator Tool!
We’re so intrigued by the idea that giving a concept a name gives it more power, and sometimes even brings it into our consciousness.
Soft Surroundings: Does This Name Suck?
Well, we hate to be negative but yeah, we think it does! This name is for a women’s clothing and home decor brand and we just don’t find it aspirational or clear enough.
No judgement! A lot of very smart people come to us saying that they want help with brand architecture, but what they’re really looking for is help with their portfolio strategy.
We mostly talk about naming around here, but we do a good bit of Brand Architecture work, too, so I thought it would be fun to share a simple principle of brand architecture.
I want to encourage you to think ahead, maybe even way, way ahead, when you’re naming products or services. If you have any dreams of line extensions down the road, then please give extra points to name options that work better in a “family” of names, like apple’s i-names!
I love a clever name as much as the next guy. Actually, let’s face it, I think about clever names more than most people. They fill me with joy!
Those of us who name things for a living sometimes find ourselves talking too much when we’re trying to convince clients that a name is great. It’s the kiss of death! Don’t do it! A great name stands on its own.
