• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Brand True

BrandTrue

Brand Strategy | Differentiation | Naming

  • About
  • Services
    • Brand Different
    • Brand Naming
    • Strategy Sessions
    • Brand Therapy
  • Tell The Truths
  • Case Studies
  • Contact

Choosing Names Is Hard!

Choosing names is hard! There's no two ways about it! Somehow, evaluating names causes people to be even more subjective than when evaluating other types of creative output, like ads, logos, or packaging.

Choosing Names Is Hard!

September 2, 2021 By Rebeca Arbona

Choosing names is hard! There’s no two ways about it! Somehow, evaluating names causes people to be even more subjective than when evaluating other types of creative output, like ads, logos, or packaging.

Choosing Names Is Hard!

What can you do about it? It’s just basic blocking and tackling — have a strategy in place that lays out what you’re trying to communicate, and then align on selection criteria. It will still be hard, but those steps are critical. So is bringing in a professional. Please reach out if you’d like some help!

This video originally appeared in LinkedIn

If you enjoyed this video, check out:

Naming Using Emotional Benefits

Risk & Reward 

Battle of the Brands: Rhinegeist vs. MadTree

 

TRANSCRIPT:

– Hey guys, it’s Rebeca with BrandTrue and we’re going to talk about how choosing names is hard. If you’ve ever named a child, you may have learned that it’s better not to tell anyone the name until it’s too late, because everyone has an opinion. And for those of us that name things for a living, we deal with similar emotions, the similar situation that everyone has an opinion. With any commercial communication, it’s a creative exercise. But in my experience with naming things, it’s worse than ads. It’s worse than logos. It’s worse than packaging, where everybody has a point of view and where it takes a lot of effort to keep people on track. This is the strategy that we set out. These are the things that we all agreed we were going to communicate and let’s weigh the name against how well it does those things. It’s not about liking, it’s about communicating effectively. It’s tricky. It helps to have a professional at your side. So if you need naming help, let us know. But just, if you’re pregnant or expecting, just don’t tell your in-laws what the name is until it’s on the birth certificate. Trust me. Let me know what you think. Bye!

 

Like it? Share it!

Filed Under: Authentic Brands, Brand Relevance, Naming

BrandTrue is trusted by brands like these (and yours!)

Footer

Our Mission

BrandTrue advises brands big and small on how to understand their underlying brand truths so they can connect with people in a powerful way that’s real, sincere and sustainably differentiating.

We specialize in strategies for brand differentiation, brand naming and strategic facilitation of powerfully effective work sessions that are also crazy fun.

  • LinkedIn
  • Twitter
  • Facebook

Contact

Feel free to drop us a note or call to say hello.

We’re always interested in meeting new people and any excuse to grab a coffee and chat.

T: (513) 604-9729

Menu

About
Brand Different
Brand Naming
Strategy Sessions
Brand Therapy
Contact

Let’s be friends!

Drop your email and get a free copy of our guide: How to harness the truths that crush your competition

  • This field is for validation purposes and should be left unchanged.

© 2025 BrandTrue. All rights reserved.